COMMUNICATION STRATEGIES OF JESUS

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Persuasion

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COMMUNICATION STRATEGIES OF JESUS

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Jesus is and was the most effective communicator. In fact, He personified communication. He is (and was) the Word that became flesh and dwelt among us. This session begins an 8 week study on His amazingly simple, yet highly effective communication strategies.

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This session delves into the effective practice of shifting the way people identify themselves. Jesus uses comparisons like the elder son and the prodigal son to make a point and move you to want to be the forgiven prodigal for example. How this works in sales and marketing can be highly effective.

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Word pictures communicate more information in a much shorter period of time than mere words can. Jesus used them over and over again. We give examples from His ministry and then show the practical application to the sales and marketing process.

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Jesus was the Master Story Teller and He did so with amazingly few words. His stories were memorable, made a lasting impression and drove home a crucial point. If you want to do that in your sales career, be sure to catch this lesson!

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When Jesus spoke, He spoke as one having great authority. That authority wasn't based on how deep or how loud his voice was. The Hebrew understanding was that He spoke as someone who could actually do (and had even already done) whatever it was He was speaking about. That's the kind of authority we need to have, and when we do, people will follow!

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At its core, selling is the transference of passion. If you don't have that for what you are selling, you really need to do something else. But assuming you do have passion, you will still need to establish credibility. Jesus said "If I bear witness of Myself, My witness is not true (valid). He then went on to lay out what is called the 4-fold witness, which is a great template for establishing credibility with your prospects.

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The Pool of Bethesda gives us a great model for successful selling. One of the things missing from many sales reps selling strategy is the laying out of a plan for the prospect to see how they can get from where they are to where you say they can be. This session covers that in detail.

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Luke 10 gives us a great model for outreach marketing. In this session we look at how Jesus marketed ahead of the "events" he held.

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About the teacher

Michael Pink

Michael is a leading authority on applying Biblical strategy and Natural Law to sales and business. He has written 19 books including The Bible Incorporated, Selling Among Wolves, Rainforest Strategy and 7 Secrets of the Sale.

His unconventional approach to sales and business has resulted in quantum leaps for his clients including a recent team of three that he led to become the 16th fastest growing, privately held company in America on the INC 500 list. For more information on Michael, visit his website: MichaelPink.com

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