Level 2 - INNER COURT Mysteries
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Selling Among Wolves
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Once you have aroused curiosity, you don't just show your offer. Ideally, you will ask questions that get them in touch with their pain. That prepares the way for you to introduce your solution. It is the solution that awakens the DESIRE, what I call, the "want to".
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While superpowers were performing atmospheric testing of nuclear weapons in the 1960's, a few super salespeople were using this technique to sell 5 times as much as their peers. You can learn it here in the Moses Blueprint from the Table of Bread!
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According to the University of Houston, we remember 20% of what we hear, 30% of what we see, but 50% of what we see and hear. When you combine the Reuben technique (causing people to see) with the Simeon technique (causing people to hear), you increase their retention of your message by about double. That's why they say, "Show and Tell to Sell"!
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The name LEVI, means "to cleave, to hold on to" and that is exactly what you want your prospects and customers to do with your message, your offer and your product or service. We look at 4 ways to help increase retention of these critical sales issues.
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The 4th loaf of bread inside the Moses Blueprint represents the 4th born son of Jacob. His name is Judah and his name means, "to praise, to make confession". When you are making a presentation of your product, service or ideas, you want to "check in" with your prospect or customer to see if they're tracking with you and in agreement.
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People usually question their buying decision the most, AFTER they have made it. Find out how you can help them process that decision after the transaction, so they can stand strong against doubts and the naysayers.
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If you've ever felt like your only option was to compete on price, there is a better way. It is true that you can be successful and the low cost provider, if you have tremendous buying and operational efficiencies like a Wal-Mart. But there is a much better way. Find out how in this segment, where we discuss one of the ultimate commodities (rebar) and how to win business despite being the higher priced option.
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If you follow the lessons from the first 8 loaves inside the Inner Court Blueprint, and then cap it off with these last four instructions, you can become the leading authority in your market.
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We are entering the last stage of the Inner Court on Level 2. It's where you bring the client or prospect's heart to wisdom. It lays out the facts and justification of your offer. It's where Abraham began his negotiating process with God over Sodom.
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The Greek orators of ancient fame well understood the recipe for success when it came to making a presentation and securing success. They always wanted to develop ETHOS, nurture PATHOS and demonstrate LOGOS. It still works today and it's priceless!
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Only after you have gained a prospect's interest, awakened their desire for your solution, do you expound on your JUSTIFICATION. This is done by what Psalm 90 says, "to bring the heart to wisdom".
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Successful negotiating creates a win for both sides. Yet so many view negotiating as a zero sum loss competition where the other guy loses and that's their tough luck! This session lays out some ground rules for negotiating that will serve you well in the future!
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Michael is a leading authority on applying Biblical strategy and Natural Law to sales and business. He has written 19 books including The Bible Incorporated, Selling Among Wolves, Rainforest Strategy and 7 Secrets of the Sale.
His unconventional approach to sales and business has resulted in quantum leaps for his clients including a recent team of three that he led to become the 16th fastest growing, privately held company in America on the INC 500 list. For more information on Michael, visit his website: MichaelPink.com
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