The Number One Motivational Need Your Prospects Have!

The Ten Commandments guard and protect 10 legitimate motivational needs we all have. When you understand how God wired us and why He put those protections in place through the 10 Commandments, you will know what motivates people and how you can cooperate with the way they're wired, meet their motivational needs and win the business!

How Authority Really Works And Why It Can Cost You Big Time

The 2nd Commandment guards and protects your legitimate need for authority. It is an important key to gaining influence in any situation. Authority is something so many people want, but so few understand. As a result, many abuse power and many are abused by it - willingly (out of ignorance).

Honor: A Powerful Way To Open Doors and Hearts

The 3rd Commandment, "You shall not take the name of the Lord in vain", guards and protects our need for honor. God created us to have honor and to treat each other with honor. When we do that in business, amazing things happen. Honor is a gift you give yourself by treating others with honor and acting in a way worthy of honor.

Working Less and Earning More; The Sabbath Principle

A big reason folks don't buy from you is a lack of peace of mind about you, your company or offer. They have a slight uneasiness. They may not know why, but they do know they're not ready to spend money with you.

An Insecure Mind Will Not Buy

The 5th Commandment ("Honor your father and you mother.") is the first commandment with promise, and it guards and protects our legitimate need for security. Not everyone has the same felt need for security (or for any of the other motivational needs either), but if a prospect is security conscious, you would be well advised to craft your offer in a way that enhances their sense of security.

Bringing God’s Love Into The Marketplace Has Unexpected Consequences

The 6th Commandment, "You shall not murder", guards and protects our legitimate need for love and acceptance. In this video, I explain the impact of bringing the love of God into the business realm and how one of my former agents transformed his life and radically impacted the business community he interacted with, by sharing openly about the love of God in the course of his business dealings.

When Showing Preference is Sanctioned And Pays Dividends!

The 7th Commandment, "You shall not commit adultery", guards and protects our legitimate need for preference. Savvy companies tap into the law of preference and reap loyalty benefits that pay cash dividends.

How Helping Others Make Or Preserve Cash Will Prosper You

The 8th Commandment, "You shall not steal", guards and protects our legitimate need to acquire and preserve what we have acquired. That is not to say that we don't give, but we are naturally wired to abhor being stolen from.

How Understanding Gives You Favor In The Marketplace

The 9th Commandment, "You shall not bear false witness", guards and protects our legitimate need to be understood. When you gain understanding and your prospects feel understood, the Bible says, you will find favor.

Helping Folks Find Contentment is Great Gain

The 10th Commandment, "You shall not covet", guards and protects our legitimate motivational need for contentment. God intends for us to find contentment. In fact, godliness with contentment is great gain, something to fully enjoy.