The Orchid Element
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Video
Marketing Among Wolves
3 Lessons
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The Orchid Element
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This session begins by focusing on the seven constants that every flower in the rainforest has in common. Every flower exists primarily for the purpose of marketing for the tree or species it is a part of. The seven constants are color, fragrance, shape, size, timing, location and medium.
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Successful marketing captures your interest at “hello”. It’s won or lost largely at the headline. It’s all about making a powerful promise and then expounding on that promise in a compelling manner. The assumption of course, is that you can and will match your promise with the goods.
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Making a powerful promise is a great way to start a marketing piece, but you must bring people through the psychological process from intrigue or interest, to compelling evidence, logical justification, social proof and why you are the best choice out of a host of similar possibilities.
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About the teacher
Michael Pink
Michael is a leading authority on applying Biblical strategy and Natural Law to sales and business. He has written 19 books including The Bible Incorporated, Selling Among Wolves, Rainforest Strategy and 7 Secrets of the Sale.
His unconventional approach to sales and business has resulted in quantum leaps for his clients including a recent team of three that he led to become the 16th fastest growing, privately held company in America on the INC 500 list. For more information on Michael, visit his website: MichaelPink.com